Bio

Victoria Hines is a vice president of the University of Rochester Medical Center (URMC) and chief operating officer for the University of Rochester Medical Faculty Group (URMFG). She is responsible for setting strategic direction, providing leadership and driving successful change to business models that make URMFG world class in terms of access to care, patient and family-centered care delivery, and cost efficiency. Her work is transforming a traditional, department-based group of academic clinicians into a high-performing multi-specialty group practice.

Prior to her role as COO, Hines served as the president & CEO of Visiting Nurse Service of Rochester and Monroe County, Inc., and of Finger Lakes Visiting Nurse Service, Inc. for 13 years. Both home care agencies are part of the University of Rochester and include certified and licensed agencies, hospice and Meals on Wheels. 

She is also an assistant professor of clinical nursing at the University of Rochester School of Nursing where she teaches the foundational leadership course for the Master of Health Care Management and Doctor of Nursing Practice programs. She is also a frequent guest lecturer for other courses at the School of Nursing, the Simon School, and for continuing leadership education programs at URMC. 

Hines is actively engaged in redesigning the system of care. She served on the New York Public Health and Health Planning Council for seven years and has served as the board chair for several organizations devoted to advocacy and access to quality services for seniors, including the Alzheimer’s Association, the Home Care Association of New York, and the Finger Lakes Visiting Nurse Service. Currently, she serves on the boards of Lifespan, ESL Federal Credit Union, and the Genesee Valley Medical Foundation. In 2011, she received the Ruth F. Wilson award from the Home Care Association of New York, honoring her outstanding career contributions and leadership in the field of home care.  Ms. Hines has also been honored as the 2005 CEO of the Year by the Public Relations Society of America and as an Athena Award finalist in 2011 and 2012. 

She earned her master’s degree in health administration from the Medical College of Virginia/Virginia Commonwealth University, and a bachelor’s degree in psychology from the University of Virginia.  She served an administrative residency at Strong Memorial, Highland and Park Ridge Hospitals in Rochester.



Professional Experience
Chief Operating Officer, University of Rochester Medical Faculty Group, Rochester, NY, US. 2014 - Current

Assistant Professor, University of Rochester School of Nursing, Rochester, NY, US. 2001 - Current

President & CEO, Visiting Nurse Service of Rochester and Monroe County, Webster, NY, US. 2001 - 2014

Associate Dean for Administration and Finance, University of Rochester School of Nursing, Rochester, NY, US. 1995 - 2001

Program Administrator for Surgery, University of Rochester Medical Center, Rochester, NY, US. 1990 - 1995

Director, Ambulatory Service & Clinical Program Support, The Francis Scott Key Medical Center, Johns Hopkins Health System, Baltimore, MD, US. 1989 - 1990

Administrative Director for Ambulatory Care, Strong Memorial Hospital, Rochester, NY, US. 1987 - 1989

Awards
Ruth F. Wilson Award
Home Care Association of New York State, 2011

Up & Coming Business Woman
Rochester Women's Network, 2005

CEO of the Year
Public Relations Society of America, Rochester chapter, 2005

Cardwell Leadership Award
Medical College of Virginia, 1987

Publications
Hines, V. & Rotondo, M. (2017). Aligning Medical Staff Within the Academic Medical Center. In Harry C. Sax (Ed.), Measurement and Analysis in Transforming Healthcare Delivery (pp. 59-69).

Baker, J. J., Chiverton, P. & Hines, V. (1998). Time Studies for Activity-Based Costing. In Judith J. Baker (Ed.), Activity-Based Costing and Activity-Based Management for Health Care (pp. 55-65).

Baker, J. J., Chiverton, P. & Hines, V. (1998). Identifying Costs for Capitation in Psychiatric Case Management.. Journal of Health Care Finance, 24 (3), 41-44.